The Hindustan Ambassador car is a legendary vehicle that has been a part of India’s history for over five decades. It was based on the Morris Oxford series III model, first made by Morris Motors Limited in the United Kingdom from 1956 to 1959. The car was manufactured by Hindustan Motors of India from 1957 to 2014, with improvements and changes over its production lifetime. The Ambassador was considered as a definitive Indian car and was fondly called the “King of Indian roads“. But biggest question is Hindustan Ambassador Car Launch going to launch again? Let’s Find Out:
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Why was Ambassador Car discontinued in India?
The Ambassador car faced stiff competition from newer and more modern models from other manufacturers, such as Maruti Suzuki, Tata Motors, Hyundai and Honda. The car also suffered from low fuel efficiency, high maintenance costs, outdated design and lack of safety features. The car’s sales declined steadily over the years, and in 2014, Hindustan Motors announced that it would stop the production of the Ambassador due to weak demand and financial difficulties.
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Ambassador Car Will Launch Again?
There is some hope for the fans of the Ambassador car, as Hindustan Motors has confirmed that it is working on a revival plan for the iconic brand. In 2017, Hindustan Motors executed an agreement with PSA Group, a French automobile company, for the sale of the Ambassador brand, including the trademarks, for a consideration of Rs. 80 crore (US$10 million). The tie-up entailed two joint-venture agreements between the companies of the two groups. According to media reports, PSA Group is planning to launch a new version of the Ambassador car in India by 2023, with a modern design and features. The new Ambassador car is expected to be based on the Citroen Cars platform.
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What was Ambassador Car price, engine and features?
The Hindustan Ambassador car had different variants over the years, with different prices, engines and features. The last recorded price of the Ambassador car ranged from Rs. 4.21 lakh to Rs. 6.40 lakh, depending on the fuel type and transmission option. The car was available in CNG, petrol and diesel variants, with manual transmission only. The engine options were 1817 cc to 1995 cc, with power output ranging from 52 bhp to 75 bhp. The car had a seating capacity of five people and a ground clearance of 152 mm. Some of the features of the Ambassador car were:
- Air conditioning
- Power steering
- Front disc brakes
- Central locking
- Fog lamps
- Leather seats
- Music system
The following table shows some of the specifications of the different variants of the Ambassador car²:
| Variant | Fuel Type | Engine | Power | Mileage | Price |
|---|---|---|---|---|---|
| Classic 1800 ISZ CNG | CNG | 1817 cc | 75 bhp | 9.2 km/kg | Rs. 4.21 lakh |
| Classic 1800 ISZ MPFI | Petrol | 1817 cc | 75 bhp | 10 kmpl | Rs. 4.37 lakh |
| Classic 2000 DSZ | Diesel | 1995 cc | 52 bhp | 14 kmpl | Rs. 4.54 lakh |
Conclusion
The Hindustan Ambassador car is a symbol of India’s automotive heritage and culture. It has been used by various dignitaries, politicians, celebrities and common people alike. It has also been featured in many movies, songs and books. The car has a loyal fan base and a nostalgic appeal among many Indians. The possible comeback of the Ambassador car in a new avatar is an exciting prospect for the Indian car market and enthusiasts.