Top Selling Car Brands in May 2023: The Indian car market witnessed a mixed performance in May 2023, as the new BS6 phase 2 emission norms came into effect and some carmakers increased the prices of their models. However, some brands managed to register positive growth in both month-on-month and year-on-year terms, while others faced a decline. In this blog post, we will analyze the sales data of the top 14 selling car brands in India in.
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1. Maruti Suzuki (1,43,708 Units)
Maruti Suzuki maintained its dominant position in the Indian car market, with a total of 1,43,708 units sold in May 2023. This represents a 3.4% increase from March 2023 and a 15% increase from May 2022. Maruti Suzuki has seven models in the top 15 best-selling cars list, namely the Wagon R, Swift, Baleno, Brezza, Alto, Dzire and Fronx. The Wagon R is the top-selling car in India, with 20,879 units sold in May 2023.
Maruti Suzuki’s strong performance can be attributed to its wide range of models that cater to different segments and price points, its extensive dealership network and service centres, its loyal customer base and its reputation for reliability and affordability. Maruti Suzuki has also been proactive in introducing new models and variants to keep up with the changing customer preferences and market trends.
2. Hyundai (48,601 Units)
Hyundai secured the second spot in the Indian car market, with a total of 48,601 units sold in May 2023. This represents a slight decline of 1.8% from March 2023, but a 15% increase from May 2022. Hyundai has two models in the top 15 best-selling cars list, namely the Creta and the Venue. The Creta is the top-selling compact SUV in India, with 14,186 units sold in May 2023.
Hyundai’s success can be attributed to its strong brand image, its premium and feature-rich models that offer value for money, its innovative marketing strategies and its focus on customer satisfaction. Hyundai has also been investing heavily in research and development to introduce new technologies and products that meet the evolving customer needs and expectations.
3. Tata (45,984 Units)
Tata emerged as the third best-selling car brand in India, with a total of 45,984 units sold in May 2023. This represents a remarkable growth of 6.7% from March 2023 and 6% from May 2022. Tata has two models in the top 15 best-selling cars list, namely the Nexon and the Punch. The Nexon is the top-selling subcompact SUV in India, with 15,002 units sold in May 2023. It also includes the sales of its electric variants – Nexon EV Max and Nexon EV Prime.
Tata’s impressive performance can be attributed to its transformation strategy that has resulted in improved product quality, design and safety standards, its aggressive pricing strategy that offers competitive value proposition to customers, its diversified portfolio that covers various segments and price points,
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4. Mahindra (32,886 Units)
Mahindra secured the fourth position in the Indian car market, with a total of 32,886 units sold in May 2023. This represents a minor drop of 3.6% from March 2023, but a huge jump of 22% from May 2022. Mahindra has two models in the top 15 best-selling cars list, namely the Scorpio and the Bolero. The Scorpio is one of the most popular SUVs in India, with 9,617 units sold in May 2023.
Mahindra’s strong performance can be attributed to its leadership position in the utility vehicle segment, its loyal customer base in the rural and semi-urban markets, its focus on innovation and technology to offer differentiated products and solutions, and its strategic partnerships and acquisitions to expand its portfolio and reach.
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5. Toyota(19,379 Units)
Toyota secured the Fifth position in the Indian car market, with a total of 19,379 units sold in May 2023. This represents a significant decline of 24.1% from March 2023 and 91% from May 2022. Toyota does not have any model in the top 15 best-selling cars list.
Toyota’s poor performance can be attributed to its limited product portfolio that mainly caters to the premium segment, its high pricing strategy that makes it less competitive in the mass market segment, its lack of new product launches or updates to keep up with the changing customer preferences and market trends, and its dependence on its joint venture partner Suzuki for sourcing some of its models.
5. Kia (18,766 Units)
Kia secured the Sixth spot in the Indian car market, with a total of 18,766 units sold in May 2023. This represents an impressive growth of 8% from March 2023 and 0.01% from May 2022. Kia has one model in the top 15 best-selling cars list, namely the Sonet. The Sonet is a subcompact SUV that competes with the Nexon and Brezza, with 9,744 units sold in May 2023.
Kia’s success can be attributed to its rapid expansion in the Indian market since its entry in 2019, its attractive and stylish models that appeal to the young and urban customers, its premium and feature-loaded offerings that provide a superior customer experience, and its aggressive marketing and promotional campaigns that create a strong brand awareness and recall.
7. MG (5,006 Units)
MG secured the seventh position in the Indian car market, with a total of 5,006 units sold in May 2023. This represents a steep decline of 24.8% from March 2023, but a massive increase of 22% from May 2022. MG does not have any model in the top 15 best-selling cars list.
MG’s mixed performance can be attributed to its niche product portfolio that mainly caters to the electric and luxury segments, its competitive pricing strategy that offers value for money to customers, its innovative and technology-driven products and solutions that provide a differentiated customer experience, and its strategic partnerships and collaborations to expand its portfolio and reach.
8. Honda (4,660 Units)
Honda secured the eighth spot in the Indian car market, with a total of 4,660 units sold in May 2023. This represents a sharp decline of 20.6% from March 2023 and -43% from May 2022. Honda does not have any model in the top 15 best-selling cars list.
Honda’s poor performance can be attributed to its outdated product portfolio that lacks freshness and appeal, its high pricing strategy that makes it less competitive in the mass market segment, its low dealership network and service coverage that affects its customer reach and satisfaction, and its lack of new product launches or updates to keep up with the changing customer preferences and market trends.
9. Renault (4,625 Units)
Renault secured the ninth position in the Indian car market, with a total of 4,625 units sold in May 2023. This represents a considerable decline of 19.8% from March 2023 and -8% from May 2022. Renault does not have any model in the top 15 best-selling cars list.
Renault’s poor performance can be attributed to its ageing product portfolio that lacks freshness and appeal, its high pricing strategy that makes it less competitive in the mass market segment, its low dealership network and service coverage that affects its customer reach and satisfaction, and its lack of new product launches or updates to keep up with the changing customer preferences and market trends.
10. Skoda (3,547 Units)
Skoda secured the tenth position in the Indian car market, with a total of 3,547units sold in May 2023. This represents a moderate decline of 9.5% from March 2023 and -25% from May 2022. Skoda does not have any model in the top 15 best-selling cars list.
Skoda’s poor performance can be attributed to its limited product portfolio that mainly caters to the premium segment, its high pricing strategy that makes it less competitive in the mass market segment, its low dealership network and service coverage that affects its customer reach and satisfaction, and its lack of new product launches or updates to keep up with the changing customer preferences and market trends.
Top Selling Car Brands in May 2023
| Rank | Brand | May 2023 | May 2022 | YoY Growth |
|---|---|---|---|---|
| 1 | Maruti Suzuki | 1,43,708 | 1,24,474 | +15% |
| 2 | Hyundai | 48,601 | 42,293 | +15% |
| 3 | Tata | 45,984 | 43,392 | +6% |
| 4 | Mahindra | 32,886 | 26,904 | +22% |
| 5 | Toyota | 19,379 | 10,151 | +91% |
| 6 | Kia | 18,766 | 18,718 | 0.001% |
| 7 | MG | 5,006 | 4,008 | +22% |
| 8 | Honda | 4,660 | 8,118 | -43% |
| 9 | Renault | 4,625 | 5,010 | -8% |
| 10 | Skoda | 3,547 | 2,131 | -25% |
| 11 | VW | 3,286 | 3,503 | -6% |
| 12 | Nissan | 2,618 | 2,131 | +23% |
| 13 | Citroen | 806 | 24 | +188% |
| 14 | Jeep | 732 | 928 | -23% |
These are the top 10 selling car brands in India as of May 2023. As we can see, they have shown varying degrees of performance in both month-on-month and year-on-year terms, depending on their product portfolio, pricing strategy, dealership network, service coverage, customer satisfaction and innovation capabilities. If you are interested in buying a new car or want to know more about these brands and their models, you can visit their official websites or contact their dealerships near you.
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