Toyota Launch Urban Cruiser Taisor: Price Starts at Rs 7.74 lakh

Calling all SUV enthusiasts! Toyota has just launched its much-anticipated Urban Cruiser Taisor in India, marking a significant re-entry into the popular sub-4m SUV segment. This new offering is essentially a Toyota-badged version of the Maruti Fronx, but with some distinct design elements that set it apart.

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Fresh Look, Familiar Feel

Toyota Launch Urban Cruiser Taisor

While the Taisor shares its basic structure with the Fronx, Toyota has given it a unique identity. The most noticeable changes are at the front, where a redesigned grille, tweaked bumpers, and updated LED lighting set the Taisor apart. The look is completed by a new set of 16-inch alloy wheels.

Step inside, and you’ll find a familiar layout – the cabin design and dashboard are identical to the Fronx, with the exception of prominent Toyota badging, especially on the steering wheel. The colour scheme also remains the same, with a black and maroon theme offering a sporty feel.

Feature Packed and Safety Focused

Toyota hasn’t skimped on features. The Taisor boasts a feature list that rivals its competitors, including a 9-inch touchscreen infotainment system, automatic climate control, wireless phone charging, cruise control, and even a heads-up display for added convenience. Safety is a priority too, with the Taisor offering up to six airbags, hill hold assist, rear parking sensors, electronic stability control, and a 360-degree camera for a comprehensive safety net.

Engineered for Efficiency and Performance

Toyota Launch Urban Cruiser Taisor

The Taisor borrows its powertrains from the Fronx, offering a choice between a fuel-efficient 1.2-litre naturally aspirated petrol engine, a punchier 1.0-litre turbo-petrol engine, and even a CNG option for the eco-conscious buyer. Each engine option comes paired with a suitable transmission, ensuring a smooth and enjoyable driving experience.

A Competitive Contender

The Toyota Urban Cruiser Taisor enters a crowded sub-4m SUV segment, competing directly with the Maruti Fronx itself. However, it also serves as a stylish crossover alternative to established players like the Kia Sonet, Tata Nexon, Maruti Brezza, Hyundai Venue, and the upcoming facelifted Mahindra XUV300. With its Toyota badge, promise of reliability, and competitive pricing that starts at Rs 7.74 lakh (introductory ex-showroom pan-India), the Taisor is sure to be a strong contender in this popular segment.

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